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  • Mostly he just appreciates a shoe that feels good and aids him on the basketball court. "I like to have a pair of sneakers that have good ankle support and are comfortable,” Taylor says. The sneaker industry Scarpe tubular doom had $17.4 billion in sales last year, up from $16.1 billion in 2014, says NPD. But there are headwinds, as sporting apparel chains like Hibbett Sporting Goods and Foot Locker, which have traditionally been key to selling athletic shoes, struggle. Too often, industry experts Yeezy Ultra Boost say, they're selling similar items, or failing to offer the latest, most unique styles. Foot Locker's second-quarter net income plunged 36.2% scarpe Yeezy Boost 350 prezzo from the same period the previous year. The company pinned the decline partly on some recent styles failing to break through, and not enough new, unique items to offer shoppers. But major sneakers brands are finding new ways to market their merchandise. Adidas launched a successful partnership with e-commerce giant Amazon more than four years ago when it began selling its products on the site. In the first half of this year, Amazon sales of Adidas' popular Originals Superstar brand increased between 500% and 900%, says Aryapadi.  In June, Nike said that scarpe Yeezy Boost 350 prezzo selling a limited selection of shoes, apparel and accessories. Previously its products had been sold on Amazon through third-party vendors, undermining the brand's pricing power.